[{"id":469316435991,"handle":"best-sellers","title":"Best Sellers","updated_at":"2026-06-19T07:20:41-04:00","body_html":"","published_at":"2025-01-16T22:25:49-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Best Sellers"}],"published_scope":"global","image":{"created_at":"2025-03-10T20:16:45-04:00","alt":null,"width":1172,"height":1171,"src":"\/\/plaineproducts.com\/cdn\/shop\/collections\/rmv_shampoo_conditioner_body_wash.jpg?v=1745501842"}},{"id":483554754583,"handle":"color-care","updated_at":"2026-06-19T07:20:41-04:00","published_at":"2026-03-19T16:19:09-04:00","sort_order":"best-selling","template_suffix":"color-care","published_scope":"global","title":"Color Care","body_html":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eGet vibrant hair, naturally. Our gentle, aloe-based shampoos and conditioners protect color without stripping or dulling your hair.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-03-19T16:20:31-04:00","alt":null,"width":2048,"height":1366,"src":"\/\/plaineproducts.com\/cdn\/shop\/collections\/purple_shampoo_product.jpg?v=1773951631"}},{"id":469171404823,"handle":"hair-care","updated_at":"2026-06-19T07:20:41-04:00","published_at":"2025-01-12T15:03:09-05:00","sort_order":"best-selling","template_suffix":"hair-care","published_scope":"global","title":"Hair Care","body_html":"\u003cp\u003eOur salon-quality hair care products are aloe-based, with ingredients chosen from nature’s most vitamin rich plants. The formulas are non-toxic, vegan, cruelty-free, biodegradable and safe for the whole family.\u003c\/p\u003e","image":{"created_at":"2025-02-02T14:24:30-05:00","alt":null,"width":578,"height":578,"src":"\/\/plaineproducts.com\/cdn\/shop\/collections\/hair-care-collection.jpg?v=1741911570"}},{"id":469316370455,"handle":"all","title":"Shop All","updated_at":"2026-06-19T07:20:41-04:00","body_html":"","published_at":"2025-01-16T22:25:17-05:00","sort_order":"best-selling","template_suffix":"all","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"All"}],"published_scope":"global","image":{"created_at":"2025-02-25T14:22:14-05:00","alt":null,"width":774,"height":664,"src":"\/\/plaineproducts.com\/cdn\/shop\/collections\/plaine-beach-cropped.jpg?v=1740511335"}},{"id":471050813463,"handle":"travel-size","updated_at":"2026-06-19T07:20:41-04:00","published_at":"2025-03-01T10:01:14-05:00","sort_order":"best-selling","template_suffix":"travel-size","published_scope":"global","title":"Travel Size","body_html":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eSay goodbye to those little plastic bottles. Our reusable travel sizes work great for being on the road or giving Plaine Products a try for the first time. They can be refilled at home with our larger 16oz bottles. This set includes TSA-approved sized bottles of shampoo, conditioner, body wash and body lotion and styling products.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2025-03-01T10:01:13-05:00","alt":null,"width":1200,"height":1200,"src":"\/\/plaineproducts.com\/cdn\/shop\/collections\/travel_rmv_full_line.jpg?v=1740938780"}}]
Plaine Products eco-friendly, salon-quality Purple Shampoo will neutralize unwanted brassy hues while strengthening and repairing hair strands. Brings out the best and brightest shades of blonde, silver, and grey and tames unwanted brassy undertones on brunettes.
Hero Ingredients
Aloe Barbadensis Leaf Juice leaves hair healthy, shiny, and soft. Aloe Juice has emollient and moisturizing properties which help to keep your scalp and hair well nourished and hydrated.
Citrus Aurantium Dulcis (Orange) Fruit Extract has anti-inflammatory and antioxidant properties. It is stimulating for the scalp and promotes healthy hair.
Hibiscus Sabdariffa Flower Extract helps nourish and strengthen hair and adds shine.
CI 60730 (Violet No.2) is a violet pigment used to tone hair by neutralizing unwanted yellow and brassy tones.
Why You'll Love It
– Zero waste! Return bottles for free to be washed and reused.
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Palm Oil Free
– Free of Single Use Plastics – bottled in infinitely recyclable aluminum with a reusable pump
Find the Best Scent for You
Prunus Amygdalus Dulcis (Sweet Almond) Oilis beneficial for dehydrated, dry, damaged, and frizzy hair. Hydrating properties combat dryness, eliminate frizz, and provide shine.
How To Use
Thoroughly wet hair and massage in shampoo. Work through hair from roots to ends to ensure full coverage and even toning. Leave in for 1 – 3 minutes depending on the desired amount of neutralizing, then rinse clean with cool water.
Usage Recommendations
– Supplement to Regular Shampoo: Use Purple Shampoo 1-3 times a week or whenever you notice brassiness.
– Follow with Deep Conditioner: For best results, follow up with our Deep Conditioner: to keep your hair soft and moisturized.
– First-Time Users: If you’re new to purple shampoo, perform a strand test to see how your hair reacts before full application.
– Leave-In Treatment: For a deeper toning treatment, you can leave it in for up to 15 minutes if desired, keeping in mind this may result in a more noticeable effect & deposit of purple tone.
*all natural fragrance ingredients are certified plant-based aromatics that are produced using pure essential oils and aromatic isolates derived solely from natural, raw botanical sources.
Frequently Asked Questions
Not sure if it's right for your hair?
Here’s what others asked before making the switch. If you don’t see your answer, our professional hair stylist is here to help.
I’ve never used purple shampoo before. Any tips for new users?
It’s completely normal to feel unsure or intimidated if you’ve never used purple shampoo, but it’s very easy once you get started. Here are a few simple steps to get the best results:
Start with a patch test on a small section at the back of your hair near the roots.
Apply to fully wet hair and distribute evenly from roots to ends.
Begin by leaving in hair for 1-3 minutes before rinsing thoroughly. Adjust over time if you want a stronger toning effect.
How often should you use it?
It should be used every 3–5 washes and is not meant for daily use. In between purple shampoo washes, we recommend rotating with a hydrating or clarifying Shampoo to help maintain balanced, healthy hair. Purple shampoo can also be drying, so we recommend pairing it with a Deep Conditioner.
How do I know if this is right for my hair color?
Our purple shampoo is designed for blonde, gray, silver, bleached, and highlighted hair. If your hair tends to pick up warm or brassy tones, this is a great fit for maintaining a cooler, more balanced color.
Will it turn my hair purple?
No. When used as directed, it will not turn your hair purple. It’s designed to gently neutralize brassy tones, not deposit heavy color. We recommend starting with a shorter processing time (1–3 minutes) and adjusting as needed for your hair.
This shampoo leaves my hair super soft, and brass-free! As a blonde, I always struggle with finding a great toning shampoo that doesn't dry out my hair or leaves it purple. This worked great!
B
Barlow
Cherry Almond
This purple shampoo is gentle but effective. It tones brassiness without drying out my hair, which is something I always struggle with when using purple shampoos. The Cherry Almond scent is subtle and warm and my hair feels clean, soft, and noticeably brighter after each wash. I also love that it lathers well without needing a ton of product.
J
Jennifer M.
Everyone thought I got my hair professionally colored!
I just wanted to thank you for your purple shampoo. I've been battling brassy hair forever and have tried dozens of brands, but nothing has worked like yours! My girlfriend bought me a bottle as a gift, and I was shocked by the results-everyone at work thought I had my hair professionally colored the next day!
Thank you for creating such an amazing product, and please consider making it available in gallon bottles!
R
Regina
This product smells very good and it also made my gray pop. I love it!
Plaine Products eco-friendly, salon-quality Purple Shampoo will neutralize unwanted brassy hues while strengthening and repairing hair strands. Brings out the best and brightest shades of blonde, silver, and grey and tames unwanted brassy undertones on brunettes.
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