[{"id":469316435991,"handle":"best-sellers","title":"Best Sellers","updated_at":"2026-03-17T18:36:15-04:00","body_html":"","published_at":"2025-01-16T22:25:49-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Best Sellers"}],"published_scope":"global","image":{"created_at":"2025-03-10T20:16:45-04:00","alt":null,"width":1172,"height":1171,"src":"\/\/plaineproducts.com\/cdn\/shop\/collections\/rmv_shampoo_conditioner_body_wash.jpg?v=1745501842"}},{"id":469171404823,"handle":"hair-care","updated_at":"2026-03-17T18:36:15-04:00","published_at":"2025-01-12T15:03:09-05:00","sort_order":"best-selling","template_suffix":"hair-care","published_scope":"global","title":"Hair Care","body_html":"\u003cp\u003eOur salon-quality hair care products are aloe-based, with ingredients chosen from nature’s most vitamin rich plants. The formulas are non-toxic, vegan, cruelty-free, biodegradable and safe for the whole family. Best sellers include our 16oz shampoo and conditioner (that can be used to refill the travel bottles). All of the products are sulfate-free, paraben-free, palm-oil free, and safe for colored treated hair.\u003c\/p\u003e","image":{"created_at":"2025-02-02T14:24:30-05:00","alt":null,"width":578,"height":578,"src":"\/\/plaineproducts.com\/cdn\/shop\/collections\/hair-care-collection.jpg?v=1741911570"}},{"id":469316370455,"handle":"all","title":"Shop All","updated_at":"2026-03-17T18:36:15-04:00","body_html":"","published_at":"2025-01-16T22:25:17-05:00","sort_order":"best-selling","template_suffix":"all","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"All"}],"published_scope":"global","image":{"created_at":"2025-02-25T14:22:14-05:00","alt":null,"width":774,"height":664,"src":"\/\/plaineproducts.com\/cdn\/shop\/collections\/plaine-beach-cropped.jpg?v=1740511335"}},{"id":471050813463,"handle":"travel-size","updated_at":"2026-03-17T18:36:15-04:00","published_at":"2025-03-01T10:01:14-05:00","sort_order":"best-selling","template_suffix":"travel-size","published_scope":"global","title":"Travel Size","body_html":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eSay goodbye to those little plastic bottles. Our reusable travel sizes work great for being on the road or giving Plaine Products a try for the first time. They can be refilled at home with our larger 16oz bottles. This set includes TSA-approved sized bottles of shampoo, conditioner, body wash and body lotion and styling products.\u003c\/span\u003e\u003c\/p\u003e","image":{"created_at":"2025-03-01T10:01:13-05:00","alt":null,"width":1200,"height":1200,"src":"\/\/plaineproducts.com\/cdn\/shop\/collections\/travel_rmv_full_line.jpg?v=1740938780"}}]
Plaine Products eco-friendly, salon-quality Purple Shampoo will neutralize unwanted brassy hues while strengthening and repairing hair strands. Brings out the best and brightest shades of blonde, silver, and grey and tames unwanted brassy undertones on brunettes.
Hero Ingredients
Aloe Barbadensis Leaf Juice leaves hair healthy, shiny, and soft. Aloe Juice has emollient and moisturizing properties which help to keep your scalp and hair well nourished and hydrated.
Citrus Aurantium Dulcis (Orange) Fruit Extract has anti-inflammatory and antioxidant properties. It is stimulating for the scalp and promotes healthy hair.
Hibiscus Sabdariffa Flower Extract helps nourish and strengthen hair and adds shine.
CI 60730 (Violet No.2) is a violet pigment used to tone hair by neutralizing unwanted yellow and brassy tones.
Why You'll Love It
– Zero waste! Return bottles for free to be washed and reused.
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Palm Oil Free
– Free of Single Use Plastics – bottled in infinitely recyclable aluminum with a reusable pump
Scent Benefits
Prunus Amygdalus Dulcis (Sweet Almond) Oilis beneficial for dehydrated, dry, damaged, and frizzy hair. Hydrating properties combat dryness, eliminate frizz, and provide shine.
How To Use
Thoroughly wet hair and massage in shampoo. Work through hair from roots to ends to ensure full coverage and even toning. Leave in for 1 – 3 minutes depending on the desired amount of neutralizing, then rinse clean with cool water.
Usage Recommendations
– Supplement to Regular Shampoo: Use Purple Shampoo 1-3 times a week or whenever you notice brassiness.
– Follow with Deep Conditioner: For best results, follow up with our Deep Conditioner: to keep your hair soft and moisturized.
– First-Time Users: If you’re new to purple shampoo, perform a strand test to see how your hair reacts before full application.
– Leave-In Treatment: For a deeper toning treatment, you can leave it in for up to 15 minutes if desired, keeping in mind this may result in a more noticeable effect & deposit of purple tone.
*all natural fragrance ingredients are certified plant-based aromatics that are produced using pure essential oils and aromatic isolates derived solely from natural, raw botanical sources.
This purple shampoo is gentle but effective. It tones brassiness without drying out my hair, which is something I always struggle with when using purple shampoos. The Cherry Almond scent is subtle and warm and my hair feels clean, soft, and noticeably brighter after each wash. I also love that it lathers well without needing a ton of product.
J
Jennifer M.
Everyone thought I got my hair professionally colored!
I just wanted to thank you for your purple shampoo. I've been battling brassy hair forever and have tried dozens of brands, but nothing has worked like yours! My girlfriend bought me a bottle as a gift, and I was shocked by the results-everyone at work thought I had my hair professionally colored the next day!
Thank you for creating such an amazing product, and please consider making it available in gallon bottles!
R
Regina
This product smells very good and it also made my gray pop. I love it!
J
Jessica Vetterli
Amazing Purple Shampoo!!!
I love this purple shampoo! I can't believe I found a sustainable purple shampoo, something I thought couldn't even exist! Unlike other ones I've tried, this one doesn't dry my hair and it feels super gentle and moisturizing. It also smells so good; the Cherry Almond scent reminds me of cherry pie. So sweet! It's also really effective in balancing out the brassiness in my hair <3 if you have bleach or highlighted hair, this product is a must!
G
Gabe
Works and Smells Good
I like the Purple Shampoo. There’s a noticeable difference in my hair color after use. Smells good too. It does dry my hair out so follow with the Deep Conditioner
Plaine Products eco-friendly, salon-quality Purple Shampoo will neutralize unwanted brassy hues while strengthening and repairing hair strands. Brings out the best and brightest shades of blonde, silver, and grey and tames unwanted brassy undertones on brunettes.
