I love the earthy sage scent and this really helps control frizz in my curls. The shampoo already made my hair feel so soft and this makes it feel even better. This works well with my shorter hair but the hold isn't super strong, I needed to use quite a few pumps when my hair was longer (unlike some other reviewers I rely on it getting a bit crunchy while my hair dries to define the curls).
I'll definitely keep using this for how great it makes my hair feel but I'd love to see Plaine release a thicker cream (maybe with Japan/sumac wax or something similar) in a pot for a stronger hold, especially for men's/shorter hairstyles.