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Our salon-quality, eco-friendly Shampoo will gently cleanse your hair with a luxurious lather. Our non-toxic, vegan ingredients restore essential nutrients, add hydration, and enhance your hair’s texture.
Hero Ingredients
Aloe Barbadensis Leaf Juice contains 75 nutrients, including 8 essential amino acids, cleansing hair by stripping off oil and residue, while preserving the integrity so your hair is healthier, shinier, and softer.
Chondrus Crispus Extract is a red seaweed extract with film-forming, hair-smoothing, and moisturizing properties. Its long-lasting action moisturizes your hair strands, helping restore damaged hair follicles.
Helianthus Annuus (Sunflower) Seed Oil is used to support hair growth. It works to both soften and smooth hair and can help prevent hair breakage.
Tocopherol (Vitamin E) helps keep your hair strong and shiny.
Why You'll Love It
– Zero waste! Return bottles for free to be washed and reused.
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Good for all hair types
– No toxic ingredients
– Color-Safe
– Kid-Safe
– Palm Oil Free
– Free of Single-Use Plastics: bottled in infinitely recyclable aluminum with a reusable pump
Find the Best Scent for You
Each of these options share the same base formula, but scent ingredients can provide additional benefits. Choose what suits your preferences or needs:
Rosemary Mint Vanilla: clarifying, balances scalp pH.
*all natural fragrance ingredients are certified plant-based aromatics that are produced using pure essential oils and aromatic isolates derived solely from natural, raw botanical sources.
Unscented has no additional ingredients.
Frequently Asked Questions
Not sure if it's right for your hair?
Here’s what others asked before making the switch. If you don’t see your answer, our professional hair stylist is here to help.
Will it lather like traditional shampoo? And will this actually clean my hair if it’s sulfate-free?
Yes! Our shampoo creates a rich lather and cleans effectively without sulfates. Because the formula is aloe-based, it’s important to fully wet the hair before applying.
We use gentle, plant-based cleansers—including saponified oils and Quillaja Saponaria—to create a satisfying lather that removes dirt and excess oil without stripping the hair’s natural moisture. Start with a small amount and add more water as you lather for best results.
How do I know which shampoo is best for me?
All of our shampoos share the same gentle, aloe-based cleansing formula, so they’re suitable for all hair types. The difference is in the essential oil blends, which add fragrance and offer additional benefits.
Choose based on your hair goal or preferred scent:
Rosemary Mint Vanilla → Best for oily hair, scalp buildup, or if you want a more clarifying cleanse
Citrus Lavender → Best for everyday hydration and balance
Cherry Almond → Best for smoothing frizz and supporting curly or textured hair
Unscented → Best for sensitive scalps or if you prefer a fragrance-free formula
Is it safe for color-treated or chemically processed hair?
Yes. Our shampoos are sulfate-free, paraben-free, and made with gentle, plant-based ingredients, making them a great option for color-treated or chemically processed hair. For best color longevity, we recommend Citrus Lavender, Cherry Almond, or Unscented shampoo and Conditioner. Rosemary Mint Vanilla provides a more clarifying cleanse and may cause color to fade slightly faster, though it is still color-safe. We recommend shampooing every other day or 3 times a week.
Does your shampoo work for curly hair?
Yes! Our aloe-based formulas gently cleanse without stripping away the natural oils that help keep curls healthy, hydrated, and defined. Many customers with curly hair pair our shampoo with our Deep Conditioner for added moisture and nourishment.
How long does a bottle last?
On average, customers report that a 16 oz bottle of shampoo lasts 4–6 months, depending on hair length, thickness, and washing frequency. Because our formulas are concentrated, a little goes a long way.
Does this work for dandruff?
While our shampoo is not a medicated dandruff treatment, many customers find that it helps support a healthier scalp. Rosemary Mint Vanilla contains rosemary essential oil, while Citrus Lavender contains lavender essential oil—both known for their scalp-soothing benefits. Many customers alternate between Plaine Products and a medicated dandruff shampoo to reduce plastic waste while maintaining their scalp care routine.
Is it safe for pregnancy and infants?
Yes. Our formulas are made with plant-based, toxin-free ingredients and are safe for the whole family. For pregnancy, babies, and anyone with sensitivities, we recommend our Unscented collection. If you have specific allergies or medical concerns, we encourage you to consult your healthcare provider.
Is your shampoo tear free?
Yes. Our shampoos are made without harsh detergents and are formulated to be gentle on both hair and scalp. While we always recommend avoiding direct contact with the eyes, many families choose our shampoo for children because of its gentle, plant-based ingredients.
Is there a transition period when switching to a natural shampoo?
Some people experience a short adjustment period when switching from conventional hair care products. During this time, your scalp may rebalance as buildup from previous products is washed away. Most customers find that their hair adjusts within a few washes and feels healthy, clean, and balanced.
I would have to rotate between two shampoos because they would irritate my scalp and cause itchiness and flaking. Since I’ve started Plaine I dont have to do that any longer. No irritated scalp or flaking! Yay!! And my hair feels healthier. I’m a happy girl!
A
Ashleigh Totin
Incredible shampoo! I am hooked!
I have used a lot of shampoos in my day, and switched to shampoo bars because i couldn’t find anything sustainable that didn’t mangle my hair! But never ever have I experienced a shampoo that makes my hair feel like this shampoo does! Not only is my hair, silky, soft, and squeaky clean the citrus lavender scent is also intoxicating. I am absolutely hooked on this shampoo for life!
H
Heather Gilliam
Love this shampoo!
Love this shampoo! My hair and scalp are squeaky clean with none of the harmful ingredients found in other shampoos. My hair is to my waist and this shampoo keeps it looking great!
K
Kayla
Love
I’ve tried so many low tox haircare brands and a lot of them left my hair feeling dry or heavy, but Plaine Products was the complete opposite! Plaine Products shampoo & conditioner left my hair feeling soft, hydrated and clean without that stripped feeling. I love knowing the ingredients are non-toxic and that the bottles are made of aluminum & not plastic, which makes it such an easy sustainable swap!
Our salon-quality, eco-friendly Shampoo will gently cleanse your hair with a luxurious lather. Our non-toxic, vegan ingredients restore essential nutrients, add hydration, and enhance your hair’s texture.
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